We want to show you that a good set of clubs and a powerful swing are not enough for you to play your best golf. It's all about finding that perfect combination of shaft, loft and flex that all together work in complete harmony with your natural swing..... Then and only then, can you start to play golf to your full capability.
We have 20+ years experience in Custom Fitting Golf Clubs, we understand the physics behind the game, we understand that all players physique, strength and technique are different making your golf swing is as unique as your signature. We are certain that standard 'off the shelf' Golf Clubs will not allow you to play your best possible golf...........We are Golf Principles
We watch, we listen, we measure, we test, we trial, we advise, we define and then we test and trial some more, eventually using the detailed information given by our Trackman System we can provide you with the perfect combination of heads, shafts and grips to optimise your distance and minimise dispersion. We will even recommend what type of Golf Ball you should be using.
We are PGA qualified, we are Golf Club experts, we operate from our independent golf studio in Basingstoke. But we are pleased to say our customers come from all over the Europe!
MD & Founder
Club Technician
Organizer Extraordinaire
PGA Trainee
If you're serious about playing golf then think about getting your clubs custom-fitted. The modern equipment you can buy off of the shelf in your local sports shop is designed to suit everyone even though we're all different shapes, sizes and heights. To have professionally-fitted clubs is essential to getting the most out of your game and we do this by reading your 'signature' swing.
Like your fingerprint, your golf swing is unique to you, therefore an in depth analysis using our Trackman system is needed to be able to fit your clubs
Its important that you know what distances each and every club delivers you, our Trackman analysis shows your averages club by club
At Golf Principles our staff are all PGA-qualified. We coach using Trackman to link the numbers and help you enhance the mechanics of the swing
We offer a complete repair service for all your golf clubs, from a quick re-grip or shaft replacement to a complete MOT including loft & lie adjustment
Mark Briggs
I have at long last managed to get below a 15 handicap for the first time ever..... now targetting to get to single figures. Golf Principles really know their stuff. Many thanks to all of you.
G. Beaton
Jason really knows how to get the most from your golf swing, my new driver is on average 20 yards longer with a much tighter dispersion. I can' wait to get the rest of my bag properly fitted.
Colin Richards
Fantastic results, in just 3 months with my custom fitted clubs and I have taken 2 shots off my handicap. Looking forwards to a good summer of golf.
Gerry Stuart
See our informational Videos and keep up to date with all of our latest news and social feeds.
Don't Ignore Your Putter, its 50% of your game
Ensures the correct shafts, loft & spin for your Woods or Irons
Right through your bag, Putter to Driver
Know your distances with each club
We are located in Basingstoke in a very easy to find location, just a few minutes from J6 on the M3.
What an unbelievable difference my fitted clubs have made to my game, I am hitting fairways far more frequently and really have the confidence to attack the ball on every shot. Thanks Jason