• Golf Principles

  • Unleash Your Potential

  • Golf Principles

  • Play Your Best

  • Golf Principles

  • Get Custom Fitted

  • Golf Principles

  • Know Your Game


GET STARTED

ABOUT US


We want to show you that a good set of clubs and a powerful swing are not enough for you to play your best golf. It's all about finding that perfect combination of shaft, loft and flex that all together work in complete harmony with your natural swing..... Then and only then, can you start to play golf to your full capability.

Who we are

We have 20+ years experience in Custom Fitting Golf Clubs, we understand the physics behind the game, we understand that all players physique, strength and technique are  different making your golf swing is as unique as your signature. We are certain that standard 'off the shelf' Golf Clubs will not allow you to play your best possible golf...........We are Golf Principles

What we do

We watch, we listen, we measure, we test, we trial, we advise, we define and then we test and trial some more, eventually using the detailed information given by our Trackman System we can provide you with the perfect combination of heads, shafts and grips to optimise your distance and minimise dispersion. We will even recommend what type of Golf Ball you should be using.

 
 

OUR TEAM


We are PGA qualified, we are Golf Club experts, we operate from our independent golf studio in Basingstoke. But we are pleased to say our customers come from all over the Europe!

With 20+ years experience, what JMac doesn't know about club fitting is not worth knowing

Jason

MD & Founder

4 years in and still learning all the time from JMac

Henry

Club Technician

Linda is the organizer, if your clubs need shipping Linda will make sure its done on time :-)

Linda

Organizer Extraordinaire

Mark is our PGA Trainee, he is here learning everything he can about club making

Mark

PGA Trainee

Our numbers so far

- 1079 happy clients
- 956 custom fits
- 1268 cups of coffee
- 4280 clubs built

Our Services


If you're serious about playing golf then think about getting your clubs custom-fitted. The modern equipment you can buy off of the shelf in your local sports shop is designed to suit everyone even though we're all different shapes, sizes and heights. To have professionally-fitted clubs is essential to getting the most out of your game and we do this by reading your 'signature' swing.

Custom Fitting Your Golf Clubs

Like your fingerprint, your golf swing is unique to you, therefore an in depth analysis using our Trackman system is needed to be able to fit your clubs

Your Stats

Its important that you know what distances each and every club delivers you, our Trackman analysis shows your averages club by club

Coaching & Advice

At Golf Principles our staff are all PGA-qualified. We coach using Trackman to link the numbers and help you enhance the mechanics of the swing

Club Repairs

We offer a complete repair service for all your golf clubs, from a quick re-grip or shaft replacement to a complete MOT including loft & lie adjustment

WHAT OUR CLIENTS SAY


  • What an unbelievable difference my fitted clubs have made to my game, I am hitting fairways far more frequently and really have the confidence to attack the ball on every shot. Thanks Jason

    Mark Briggs

  • I have at long last managed to get below a 15 handicap for the first time ever..... now targetting to get to single figures. Golf Principles really know their stuff.  Many thanks to all of  you.

    G. Beaton

  • Jason really knows how to get the most from your golf swing, my new driver is on average 20 yards longer with a much tighter dispersion. I can' wait to get the rest of my bag properly fitted.

    Colin Richards

  • Fantastic results, in just 3 months with my custom fitted clubs and I have taken 2 shots off my handicap. Looking forwards to a good summer of golf.

    Gerry Stuart

Our Video Channel


See our informational Videos and keep up to date with all of our latest news and social feeds.

  • New Callaway V series
  • Mac Daddy Tour Grind Wedges
  • Ping Ketsch
  • Taylormade SLDR Mini Driver
  • Improve your Posture
  • Turf Hound Golf Mat
  • Oban Tour Limited
  • Vokey SM5
  • Accra Tour Concept
  • Importance of knowing your numbers
  • yes putter donna 2014
  • Adams XTD
  • Honma Golf
  • How to Fit for S.L.D.R Fairway
  • How to Fit for S.L.D.R driver
  • Driver shaft length
  • Nippon Zelos 7
  • Callaway X 2Hot Hybrid
  • Yonex I-Ezone Irons
  • yonex Ezone XP
  • Taylormade Jet Speed
  • Callaway Apex Pro/Apex
  • tour trusty
  • Cobra Bio Cell Fairways
 


 
 

Price indication


Putter  Fit

Don't Ignore Your Putter, its 50% of your game

£20.00
  • Correct Length
  • Correct Lie
  • Correct Grip
  • Correct Alignment
  • Correct Stroke
  • = Less Putts per round

Woods/Irons  Fit

Ensures the correct shafts, loft & spin for your Woods or Irons

£40.00
  • Correct Flex
  • Correct Loft
  • Correct Spin
  • Correct Length
  • Correct Grip
  • = Hit More Fairways

Full Bag

Right through your bag, Putter to Driver

£60.00
  • Correct Flex
  • Correct Loft
  • Correct Spin
  • Correct Length
  • Correct Grip
  • = More Consistency

Distance Check

Know your distances with each club

£40.00
  • Driver Distance
  • Fairways Distances
  • Irons Distances
  • Wedges Distances
  • Lofts & Lies Check
  • = More Confidence

Contact us


We are located in Basingstoke in a very easy to find location, just a few minutes from J6 on the M3.

 

Basingstoke, RG24 9NP
01256 359 865
info@golfprinciples.co.uk

Twitter Feed


New Callaway V series: http://t.co/EPRd78lETZ via @YouTube
@hitbarker he could still cut it but Paul won't pick him over a Poulter or a Westwood.
Early call on Ryder cup picks Donald Westwood Poulter, USA Bradley Mahan Dufner not very controversial I know but safety first for captains.
@steph_westbrook what ice challenge?
@madtonydog what loft are you after?
Wonder how many coaches are polishing their cv's tonight hoping for a call from Florida. The real question is will he listen to them?
@madtonydog yep we've got everything.
How has Murray won that match, can he get fit for round 2,looks dodgy to me. Gutsy, you have to give credit for that performance.
RT @RadarGolfPro: TaylorMade cuts 15% of it's Workforce and closes Adams Golf Headquarters in Texas. I guess lofting up ain't working out…
@EvanHD when do you leave @BBCr4today for the newsnight gig? Sad loss to my morning ritual. Have to get body clock reset for after 10 30pm!
@kflypga true stories make great films. Sad ending they should never be forgotten the ultimate sacrifice made by so many.
@ScottGregory5 @tim_markwick @cobragolf keep doing the right things and good results will come. Process = outcome focus on the process.