• Golf Principles

  • Unleash Your Potential

  • Golf Principles

  • Play Your Best

  • Golf Principles

  • Get Custom Fitted

  • Golf Principles

  • Know Your Game


GET STARTED

ABOUT US


We want to show you that a good set of clubs and a powerful swing are not enough for you to play your best golf. It's all about finding that perfect combination of shaft, loft and flex that all together work in complete harmony with your natural swing..... Then and only then, can you start to play golf to your full capability. To find out more Contact Jason on 07850415143 or Contact Linda on 07703219004

Who we are

We have 20+ years experience in Custom Fitting Golf Clubs, we understand the physics behind the game, we understand that all players physique, strength and technique are  different making your golf swing is as unique as your signature. We are certain that standard 'off the shelf' Golf Clubs will not allow you to play your best possible golf...........We are Golf Principles

What we do

We watch, we listen, we measure, we test, we trial, we advise, we define and then we test and trial some more, eventually using the detailed information given by our Trackman System we can provide you with the perfect combination of heads, shafts and grips to optimise your distance and minimise dispersion. We will even recommend what type of Golf Ball you should be using.

 
 

OUR TEAM


We are PGA qualified, we are Golf Club experts, we operate from our independent golf studio in Basingstoke, as well as our NEW studio at Abridge Golf Club in Essex. We are also pleased to say our customers come to visit us from all over the Europe!

With 20+ years experience, what JMac doesn't know about club fitting is not worth knowing

Jason

MD & Founder

6 years in and still learning all the time from JMac

Henry

Club Technician & Club Fitter

Linda is the organizer, if your clubs need shipping Linda will make sure its done on time :-)

Linda

Organizer Extraordinaire

Scott is our PGA Trainee, he is learning everything he can about club fitting/making

Scott

PGA Trainee

Our numbers so far

- 1841 happy clients
- 1457 custom fits
- 3742 cups of coffee
- 10199 clubs built

Our Services


If you're serious about playing golf then think about getting your clubs custom-fitted. The modern equipment you can buy off of the shelf in your local sports shop is designed to suit everyone even though we're all different shapes, sizes and heights. To have professionally-fitted clubs is essential to getting the most out of your game and we do this by reading your 'signature' swing.

Custom Fitting Your Golf Clubs

Like your fingerprint, your golf swing is unique to you, therefore an in depth analysis using our Trackman system is needed to be able to fit your clubs

Your Stats

Its important that you know what distances each and every club delivers you, our Trackman analysis shows your averages club by club

Coaching & Advice

At Golf Principles our staff are all PGA-qualified. We coach using Trackman to link the numbers and help you enhance the mechanics of the swing

Club Repairs

We offer a complete repair service for all your golf clubs, from a quick re-grip or shaft replacement to a complete MOT including loft & lie adjustment

WHAT OUR CLIENTS SAY


  • What an unbelievable difference my fitted clubs have made to my game, I am hitting fairways far more frequently and really have the confidence to attack the ball on every shot. Thanks Jason

    Mark Briggs

  • I have at long last managed to get below a 15 handicap for the first time ever..... now targetting to get to single figures. Golf Principles really know their stuff.  Many thanks to all of  you.

    G. Beaton

  • Jason really knows how to get the most from your golf swing, my new driver is on average 20 yards longer with a much tighter dispersion. I can' wait to get the rest of my bag properly fitted.

    Colin Richards

  • Fantastic results, in just 3 months with my custom fitted clubs and I have taken 2 shots off my handicap. Looking forwards to a good summer of golf.

    Gerry Stuart

Our Video Channel


See our informational Videos and keep up to date with all of our latest news and social feeds.

  • IMG 4119 SWING TIPS
  • IMG 4117 FUJIKURA ATMOS SHAFTS
  • IMG 4116 VA Shafts
  • IMG 4111 Abridge Golf & Country Club
  • IMG 4115 Callaway Epic Part 2
  • IMG 4113 Abridge Golf & Country Club
  • IMG 4109
  • Cobra single length irons
  • Graphite Design
  • PXG Golf
  • Short Game Tip
  • Paderson Golf
  • Cobra King Woods
  • Junior fit
  • Ball Testing
  • Cobra fly z driver
  • fly z cobra irons
  • Whats important in a driver fit?
  • Nike Vapour Driver's
  • Golphin For Kids
  • Adams Tightlies 2014/15
  • Miyazaki Kasuma
  • Garsen Putter Grips
  • New Callaway V series
 


 
 

Price indication


Putter  Fit

Don't Ignore Your Putter, its 50% of your game

£20.00
  • Correct Length
  • Correct Lie
  • Correct Grip
  • Correct Alignment
  • Correct Stroke
  • = Less Putts per round

Woods/Irons  Fit

Ensures the correct shafts, loft & spin for your Woods or Irons

£40.00
  • Correct Flex
  • Correct Loft
  • Correct Spin
  • Correct Length
  • Correct Grip
  • = Hit More Fairways

Full Bag

Right through your bag, Putter to Driver

£60.00
  • Correct Flex
  • Correct Loft
  • Correct Spin
  • Correct Length
  • Correct Grip
  • = More Consistency

Distance Check

Know your distances with each club

£40.00
  • Driver Distance
  • Fairways Distances
  • Irons Distances
  • Wedges Distances
  • Lofts & Lies Check
  • = More Confidence

Contact us


Our original Basingstoke Studio is located in a very easy to find location, just a few minutes from J6 on the M3 following the signposts for the hospital..

Our brand new location is at Abridge Golf Club in Essex, here as well as the Fitting Studio we will also be running all Professional Services including the Pro Shop and Practice Range.

 

BASINGSTOKE CENTRE
Unit 7 Vickers Business Centre,
Preistley Road,
Basingstoke, RG24 9NP
Telephone: 01256 359865
ABRIDGE CENTRE
Abridge Golf & Country Club,
Epping Lane,
Stapleford Tawney, RM4 1ST
Telephone: 01708 688396

Jason: 07850 415143
Linda: 07703 219004
Email: info@golfprinciples.co.uk

Twitter Feed


@SteveW070370 It’s a hybrid shaft cost is around 150
@SteveW070370 It’s the hybrid shaft what weight did you have in mind?
@lad_golf @Adrianrietveld @TaylorMadeTour Very proud to see what @Adrianrietveld has done in his career ,a true fri… https://t.co/neeFEVdPCk
@neilpayne77 Pop it at any time Matt is in from 9 till 1 tomorrow or run it in Monday. Regards Jason
Tonight is when the @PresidentsCup needs to fall into line with Ryder & Solheim cups all but over with a day spare seems ridiculous but true
@MattBGOLF Hands up we got smashed up fair and square by a better team.
Biggest 1-0 bantering you'll see in any game. We just got schooled.
@josehughes @TrueSpecGolf Did you want to hook up when you get down here.
Odyssey ltd putters are also available, contact for more details! https://t.co/L89TPPf5zg
Ltd scotty Cameron putters, contact for prices https://t.co/EKeB1lVlkj
Come follow our new Instagram page @golf_principles_ltd_uk for more updates! https://t.co/rhaRsCfO8n